Gem.xyz does an excellent job on saving gas and aggregating products across different marketplaces.
As a collector/buyer/trader, I think the option to display routes (like DEX platform 1inch) would be a great way to showcase the pros of using gem. By providing the best routing with alternative routing options would also be a great way to fulfill user needs, ensuring that we are getting the best price.
Giving options and transparency have always been a must in the Web 3 industry.